Colin Philp
Chair
Full Members:
Steve Salmon, Alistair Scott, Vix Southgate, Robin Tucker
The Marketing Committee functions and delegations are:
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Ensure that the marketing of the Society is engaging for the Experts, Enthusiasts and those in Education whom we wish to attract.
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Ensure that membership processes are smooth and simple, and discuss opportunities to improve the joining process.
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Work with the Education and Outreach Committee on public engagement.
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Work with relevant staff to develop the marketing strategy – to be agreed by Council, and oversee implementation to remain it continues to meet the aims of the organisational strategy.
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Receive updates and KPI dashboard updates from relevant staff on activities related to membership recruitment and retention, merchandise, website, social media, advertising and other marketing related activity.
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Provide advice to staff on marketing related matters.
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Work with the Chief Executive to agree annual membership survey questions, receive feedback from this, and devise a suitable plan to ensure retention and recruitment of members.
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Consider new opportunities and technology to improve the Society’s marketing offer.